Marketing and Sales Specialist with a solid career in multinational companies of the Consumer Goods, Chemical Products and Automotive Aftermarket industries with experience in marketing planning and strategy, product management, and communication in B2B and B2C
Lead Smartcomm category for Spain and Portugal. Defined and implemented marketing actions. Defined and managed marketing budget, pricing strategy, and marketing materials by channel. Controlled P&L, level of inventories and sales forecasts.
- Business Plan development and implementation with EU and Japan headquarters.
- Marketing Plan design and execution: product selection, channel strategy, promotion, etc.
- Sales forecast: monthly PSI (purchases, sales & inventory) with continuous review.
- Control and analysis of P&L and Marketing Budget.
- Implementation and follow up of POS promotions.
- Business development and seize of new business opportunities.
- Market data analysis and benchmarking.
Responsible for creating marketing material for wall and floor adhesive products. Configured price list. Promotional activities and launch. - Support and development of the product range - Analyzed results and searched for new opportunities. - Developed marketing campaigns and marketing materials. - Organized participation and attendance at client fairs. - Product presentation to sales teams and clients. - Visits to clients and support the sales team.
Responsible of new product launches for the facades range of products. Defined pricing strategy. Created catalogues and marketing materials for point of sales. Visited clients and provided support to the sales team.
• Lead new product launches within the facade’s product range.
• Analyzed results and searched for new opportunities.
• Developed marketing materials (catalogs, newsletters, etc).
• Crafted plan of promotional activities
Lead marketing department in B2B business to develop products and services for our distributors to capture new clients and to consolidate loyalty of existing ones. Defined marketing and communication plans for all the group brands. Organized and lead exhibitions and congress events. Managed marketing budget.
• Established and managed the private-label product strategy for more than +1.000 SKUs (batteries, lubricating oils, brake pads, etc.).
• Conducted the launching of new products, managing more than +200 SKUs
• Developed and implemented 35+ promotion campaigns.
• Defined pricing strategy of 10 product families (private labels).
• Established and lead communication plan for each private-label brand.
• Supported and developed the launch of a new service strategy.
• Organized and run fairs and congress events for the group and its distributors.
• Presentation of new services, products, and marketing promotional activities for distributors.
Led of facades and accessories categories. Defined marketing actions plan. Launched new product and streamlined pricing strategies. Crafted and introduced product presentations to sales teams.
• Managed 4 lines of products and reached 10% increase in sales 2010 vs. 2009. Achieved market growth of 6% in 2010 vs. 2009.
• Drove the launching of new products within the categories under my responsibility.
• Defined and developed a new brand image for a line of products including marketing materials and packaging, resulting in a 20% increase in sales.
• Increased 8% the acquisition of new clients across all lines of products.
• Defined and implemented the marketing department budget.